Expert Foods is the premier manufacturer and distributor of top-quality dessert mixes and food ingredients in the rapidly-emerging special diets food sector. Expert Foods started life as an online-only company selling directly to consumers. Now, five years laters, with multiple distributors and hundreds of retailers in multiple countries the web remains an important channel for consumer communication and across all levels of the distribution chain.

By using LiquiFire Expert Foods has dramatically reduced the time it takes to prototype and deploy marketing concepts on its website. In addition, the need for specialized knowledge (i.e. Photoshop, etc) has been greatly reduced which has impacted the bottom line noticeably. We look forward to deploying LiquiFire in some of the traditionally offline processes such as label creation and asset management.

Mark Urmacher
COO, Expert Foods, Inc.

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