Established in Trinidad, Colorado in 1991, the company was the brainchild of Annie and Mark Danielson as a way to stimulate the economy of their small town. Danielson Designs caters to the home decor and gift industry providing products from picture frames and decorative signs to wall vinyl and monograms. In an industry committed to sending jobs to China, Danielson Designs remains 100 percent made in the USA. Danielson Designs has received numerous awards in the past few years such as earning the number one spot for Wall Décor in Giftbeat Magazine two years in a row, named Entrepreneur of the Year in 2009 by Enterprising Women Magazine, and is listed at number 33 in the “Top 100 Fastest Growing Wood Manufacturing Companies in the US” by Wood & Wood Products Magazine.
With a vision of growing their line of popular customizable products, Danielson Designs initiated a plan to launch a new retail Web site focused on providing an enhanced shopping experience and a more efficient order fulfillment process. By equipping the site with LiquiFire, Danielson Designs accomplished both of these opportunities. The ability of LiquidPixels LiquiFire rich media solution to generate a modified image in real-time allows the customer to instantly visualize their customizations giving them the confidence to place the order. Once the order is placed, LiquiFire renders a second high-resolution image of the customer approved design, which is sent immediately to Danielson Design’s high quality production process. The tight integration between the LiquiFire Platform and our back end means it’s basically one touch from the consumer to the person who creates the product.