LiquidPixels Privacy Policy

Effective: May 25, 2018

This Privacy Policy describes how LiquidPixels collects, uses and discloses information, and what choices you have with respect to the information.

Updates in this version of the Privacy Policy reflect changes in data protection law. In addition, we have worked to make the Privacy Policy clearer and more understandable by:

  • providing a series of examples that help illustrate how the policies may be implemented by LiquidPixels and
  • defining and capitalizing a few terms that are used more than once for simplicity and brevity.

When we refer to “LiquidPixels”, we mean the LiquidPixels entity that acts as the controller or processor of your information, as explained in more detail in the “Identifying the Data Controller and Processor”section below.

Applicability of This Privacy Policy

This Privacy Policy applies to LiquidPixels LiquiFire OS tools and platform, including the associated LiquidPixels applications (collectively, the “Services”), and other LiquidPixels websites (collectively, the “Websites”) and other interactions (e.g., customer support inquiries) you may have with LiquidPixels. If you do not agree with the terms, do not access or use the Services, Websites or any other aspect of LiquidPixels business.

This Privacy Policy does not apply to any third-party applications or software that integrate with the Services (“Third Party Services”), or any other third-party products, services or businesses. In addition, a separate agreement governs delivery, access and use of the Services (the “Master Agreement”), including the processing of any messages, files or other content submitted through Services accounts (collectively, “Customer Data”). The organization (e.g., your employer or another entity or person) that entered into the Master Agreement (“Customer”) controls the Services (the “Services”) and any associated Customer Data.

Information We Collect and Receive

LiquidPixels may collect and receive Customer Data and other information and data (“Other Information”) in a variety of ways:

  • Visitors to our publicly-facing websites. Visitors may send us an e-mail message or complete an inquiry form to receive additional information or may engage with interactive demos.
  • Customer Data. Customers or individuals granted access to LiquidPixels products through contracted services (“Authorized Users”) routinely submit Customer Data to LiquidPixels when using the Services.
  • Other Information. As a contracted customer LiquidPixels also collects, generates and/or receives Other Information:
    1. Services and Account Information. To create or update a LiquidPixels Support account, you or your employer supply LiquidPixels with an email address, phone number, password, and/or similar account details. In addition, Customers provide LiquidPixels (or its payment processors) with billing details such as credit card information, banking information and/or a billing address.
    2. Usage Information.
      • Log data. As with most websites and technology services delivered over the Internet, our servers automatically collect information when you access or use our Websites or Services and record it in log files. This log data may include the Internet Protocol (IP) address, the address of the web page visited before using the Website or Services, browser type and settings, the date and time the Services were used, information about browser configuration and plugins, language preferences and cookie data.
      • Device information. LiquidPixels collects information about devices accessing the Services, including type of device, what operating system is used, device settings, application IDs, unique device identifiers and crash data. Whether we collect some or all of this Other Information often depends on the type of device used and its settings.
      • Location information. We receive information from you, your Customer and other third-parties that helps us approximate your location. We may, for example, use a business address submitted by your employer, or an IP address received from your browser or device to determine approximate location. LiquidPixels may also collect location information from devices in accordance with the consent process provided by your device.
    3. Cookie Information. LiquidPixels uses cookies and similar technologies on our Website that help us collect Other Information. The Website may also include cookies and similar tracking technologies of third parties, which may collect Other Information about you via the Websites and Services and across other websites and online services.
    4. Third-Party Services. Typically, Third-Party Services integrate with our Services, and Customer can permit its Authorized Users to enable and disable these integrations for their Services. Once enabled, the provider of a Third-Party Service may share certain information with LiquidPixels. For example, if a cloud storage application is enabled to permit images to be imported to Services, we may receive additional information that the application has elected to make available to LiquidPixels to facilitate the integration. Authorized Users should check the privacy settings and notices in these Third-Party Services to understand what data may be disclosed to LiquidPixels. When a Third-Party Service is enabled, LiquidPixels is authorized to connect and access Other Information in accordance with our agreement with the Third-Party Provider. We do not, however, receive or store passwords for any of these Third-Party Services when connecting them to the Services.
    5. Third Party Data. LiquidPixels may receive data about organizations, industries, Website visitors, marketing campaigns and other matters related to our business from parent corporation(s), affiliates and subsidiaries, our partners or others that we use to make our own information better or more useful. This data may be combined with Other Information we collect and might include aggregate level data, such as which IP addresses correspond to ZIP codes or countries. Or it might be more specific: for example, how well an online marketing or email campaign performed.
    6. Additional Information Provided to LiquidPixels. We receive Other Information when submitted to our Website or if you participate in a focus group, contest, activity or event, apply for a job, request support, interact with our social media accounts or otherwise communicate with LiquidPixels.

Generally, no one is under a statutory or contractual obligation to provide any Customer Data or Other Information (collectively, “Information”). However, certain Information is collected automatically and, if some Information, such as Services setup details, is not provided, we may be unable to provide the Services.

How We Use Information

Customer Data will be used by LiquidPixels in accordance with Customer's instructions, including any applicable terms in the Master Agreement and Customer's use of Services functionality, and as required by applicable law. LiquidPixels is a processor of Customer Data and the Customer is the controller.

LiquidPixels uses Other Information in furtherance of our legitimate interests in operating our Services, Websites and business. More specifically, LiquidPixels uses Other Information:

  • To provide, update, maintain and protect our Services, Websites and business. This includes use of Other Information to support delivery of the Services under a Master Agreement, prevent or address service errors, security or technical issues, analyze and monitor usage, trends and other activities or at an Authorized User's request.
  • As required by applicable law, legal process or regulation.
  • To communicate with you by responding to your requests, comments and questions. If you contact us, we may use your Other Information to respond.
  • To develop and provide tools and additional features. LiquidPixels tries to make the Services as useful as possible for Authorized Users. For example, we may use Other Information to identify organizational trends and insights, to customize a Services experience or create new productivity features and products.
  • To send emails and other communications. We may send you service, technical and other administrative emails, messages and other types of communications. We may also contact you to inform you about changes in our Services, our Services offerings, and important Services-related notices. These communications are considered part of the Services and you may not opt out of them. In addition, we sometimes send emails about new product features, promotional communications or other news about LiquidPixels. These are marketing messages so you can control whether you receive them.
  • For billing, account management and other administrative matters. LiquidPixels may need to contact you for invoicing, account management and similar reasons and we use account data to administer accounts and keep track of billing and payments.
  • To investigate and help prevent security issues and abuse.

If Information is aggregated or de-identified so it is no longer reasonably associated with an identified or identifiable natural person, LiquidPixels may use it for any business purpose. To the extent Information is associated with an identified or identifiable natural person and is protected as personal data under applicable data protection law, it is referred to in this Privacy Policy as “Personal Data.”

Data Retention

LiquidPixels will retain Customer Data in accordance with a Customer's instructions, including any applicable terms in the Customer Agreement and Customer's use of Services functionality, and as required by applicable law. The deletion of Customer Data and other use of the Services by Customer may result in the deletion and/or de-identification of certain associated Other Information. LiquidPixels may retain Other Information pertaining to you for as long as necessary for the purposes described in this Privacy Policy. This may include keeping your Other Information after you have deactivated your account for the period of time needed for LiquidPixels to pursue legitimate business interests, conduct audits, comply with (and demonstrate compliance with) legal obligations, resolve disputes and enforce our agreements.

How We Share and Disclose Information

This section describes how LiquidPixels may share and disclose Information. Customers determine their own policies and practices for the sharing and disclosure of Information, and LiquidPixels does not control how they or any other third parties choose to share or disclose Information.

  • Customer's Instructions. LiquidPixels will solely share and disclose Customer Data in accordance with a Customer's instructions, including any applicable terms in the Customer Agreement and Customer's use of Services functionality, and in compliance with applicable law and legal process.
  • Customer Access. Owners, administrators, Authorized Users and other Customer representatives and personnel may be able to access, modify or restrict access to Other Information. This may include, for example, modifying your profile details.
  • Third-Party Service Providers and Partners. We may engage third-party companies or individuals as service providers or business partners to process Other Information and support our business. These third parties may, for example, provide content delivery and storage services.
  • Third-Party Services. Customer may enable or permit Authorized Users to enable Third-Party Services. When enabled, LiquidPixels may share Other Information with Third Party Services. Third Party Services are not owned or controlled by LiquidPixels and third parties that have been granted access to Other Information may have their own policies and practices for its collection and use. Please check the privacy settings and notices in these Third-Party Services or contact the provider for any questions.
  • During a Change to LiquidPixels Business. If LiquidPixels engages in a merger, acquisition, bankruptcy, dissolution, reorganization, sale of some or all of LiquidPixels assets, financing, public offering of securities, acquisition of all or a portion of our business, a similar transaction or proceeding, or steps in contemplation of such activities (e.g. due diligence), some or all Other Information may be shared or transferred, subject to standard confidentiality arrangements.
  • Aggregated or De-identified Data. We may disclose or use aggregated or de-identified Other Information for any purpose. For example, we may share aggregated or de-identified Other Information with prospects or partners for business or research purposes.
  • To Comply with Laws. If we receive a request for information, we may disclose Other Information if we reasonably believe disclosure is in accordance with or required by any applicable law, regulation or legal process.
  • To enforce our rights, prevent fraud, and for safety. To protect and defend the rights, property or safety of LiquidPixels or third parties, including enforcing contracts or policies, or in connection with investigating and preventing fraud or security issues.
  • With Consent. LiquidPixels may share Other Information with third parties when we have consent to do so.


LiquidPixels takes security of data very seriously. LiquidPixels works hard to protect Other Information you provide from loss, misuse, and unauthorized access or disclosure. These steps take into account the sensitivity of the Other Information we collect, process and store, and the current state of technology. To learn more about current practices and policies regarding security and confidentiality of the Services, please see our Security Practices. Given the nature of communications and information processing technology, LiquidPixels cannot guarantee that Information, during transmission through the Internet or while stored on our systems or otherwise in our care, will be absolutely safe from intrusion by others.

Changes to This Privacy Policy

LiquidPixels may change this Privacy Policy from time to time. Laws, regulations and industry standards evolve, which may make those changes necessary, or we may make changes to our business. We will post the changes to this page and encourage you to review our Privacy Policy to stay informed. If we make changes that materially alter your privacy rights, LiquidPixels will provide additional notice, such as via email or through the Services. If you disagree with the changes to this Privacy Policy, you should deactivate your Services account. Contact the Customer if you wish to request the removal of Personal Data under their control.

Identifying the Data Controller And Processor

Data protection law in certain jurisdictions differentiates between the “controller”and “processor”of information. In general, Customer is the controller of Customer Data. In general, LiquidPixels is the processor of Customer Data and the controller of Other Information.

Your Rights

Individuals located in certain countries, including the European Economic Area, have certain statutory rights in relation to their personal data. Subject to any exemptions provided by law, you may have the right to request access to Information, as well as to seek to update, delete or correct this Information.

To the extent that LiquidPixels' processing of your Personal Data is subject to the General Data Protection Regulation, LiquidPixels relies on its legitimate interests, described above, to process your data. LiquidPixels may also process Other Information that constitutes your Personal Data for direct marketing purposes and you have a right to object to LiquidPixels' use of your Personal Data for this purpose at any time.

Data Protection Authority

Subject to applicable law, you also have the right to (i) restrict LiquidPixels' use of Other Information that constitutes your Personal Data and (ii) lodge a complaint with your local data protection authority.

Contacting LiquidPixels

Please also feel free to contact LiquidPixels if you have any questions about this Privacy Policy or LiquidPixels' practices, or if you are seeking to exercise any of your statutory rights. You may contact us at or at our mailing address below:

9 Royale Drive
Suite 103
Fairport, NY 14450