/* industry-media-advertising.css
   =====================================================================
   Page-specific styles for industry-media-advertising.html
   global.css provides design tokens, nav/footer, .rv reveal, .wrap.

   global.css does NOT define .section-tag, .section-header h2, or
   .section-header p — those are set locally below (matches the
   luxury page pattern).

   Class prefix: ma- (media & advertising) to avoid collisions.
   =====================================================================

   SECTION RHYTHM:
   white (hero) → navy (rail) → warm-50 (problem) → white (optimize)
   → warm-50 (crop) → white (personalize) → warm-50 (email)
   → white (outcomes) → off-white (integrate) → warm-50 (persona) → navy (cta)
*/


/* Hero lives in hero.css — linked in the HTML head BEFORE this stylesheet. */


/* ═══════════════════════════════════════════════════════
   SECTION TYPOGRAPHY — shared across every section
   Local definitions; not in global.css.
   ═══════════════════════════════════════════════════════ */
.section-tag {
  font-family: var(--f-mono);
  font-size: 9px;
  font-weight: 500;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--amber);
  display: block;
  margin-bottom: 12px;
}
.section-tag--light { color: var(--amber); }

.section-header {
  margin-bottom: 56px;
}
.section-header h2 {
  font-family: var(--f-serif);
  font-weight: 400;
  font-size: clamp(28px, 3.2vw, 42px);
  line-height: 1.1;
  letter-spacing: -.02em;
  color: var(--ink-900);
  margin-bottom: 8px;
}
.section-header p {
  font-size: 14px;
  font-weight: 300;
  line-height: 1.6;
  color: var(--ink-600);
  max-width: 480px;
}


/* ═══════════════════════════════════════════════════════
   BUTTONS
   Local definitions; btn-primary / btn-secondary are not in global.css.
   ═══════════════════════════════════════════════════════ */
.btn-primary {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  font-family: var(--f-sans);
  font-size: 13.5px;
  font-weight: 500;
  padding: 10px 20px;
  border-radius: var(--r-md);
  background: var(--ink-900);
  color: var(--white);
  border: none;
  cursor: pointer;
  transition: background .2s, transform .1s;
  text-decoration: none;
  min-height: 44px;--amber:#f59e0b;}
.btn-primary:hover { background: var(--ink-800); }
.btn-primary:active { transform: scale(.98); }

.btn-secondary {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  font-family: var(--f-sans);
  font-size: 13.5px;
  font-weight: 500;
  padding: 10px 20px;
  border-radius: var(--r-md);
  background: transparent;
  color: var(--ink-900);
  border: 1px solid var(--ink-900);
  cursor: pointer;
  transition: background .2s, transform .1s;
  text-decoration: none;
  min-height: 44px;
}
.btn-secondary:hover { background: var(--warm-50); }


/* ═══════════════════════════════════════════════════════
   SIGNAL BAND — navy rail
   Follows the fash-rail pattern.
   4-column grid with inline divider elements.
   Source label uses the attribution red (#8B1A1A).
   ═══════════════════════════════════════════════════════ */
.ma-rail {
  background: var(--navy);--amber:#f59e0b;}
.ma-rail-grid {
  display: grid;
  grid-template-columns: 1fr auto 1fr auto 1fr auto 1fr;
  align-items: stretch;
}
.ma-rail-item {
  padding: 48px 40px;
  display: flex;
  flex-direction: column;
  gap: 12px;
}
.ma-rail-num {
  font-family: var(--f-serif);
  font-weight: 400;
  font-size: clamp(26px, 2.8vw, 38px);
  line-height: 1;
  letter-spacing: -.03em;
  color: var(--white);
  display: block;
}
.ma-rail-label {
  font-size: 12px;
  font-weight: 300;
  line-height: 1.55;
  color: rgba(255,255,255,.5);
  display: block;
  min-height: 4em;
}
.ma-rail-source {
  font-family: var(--f-mono);
  font-size: 9px;
  font-weight: 500;
  letter-spacing: .08em;
  text-transform: uppercase;
  color: #8B1A1A;
  display: block;
}
.ma-rail-div {
  width: 1px;
  background: rgba(255,255,255,.1);
  align-self: stretch;
}


/* ═══════════════════════════════════════════════════════
   Shared component patterns used across sections
   (depth-card / section-header overrides not in global.css)
   ═══════════════════════════════════════════════════════ */

/* section-header tokens from global are in place.
   Prefix any page-specific h3/h2 overrides below. */


/* ═══════════════════════════════════════════════════════
   PROBLEM — warm-50 background
   ═══════════════════════════════════════════════════════ */
.ma-problem {
  padding: 104px 0;
  background: var(--warm-50);
  border-bottom: 1px solid var(--warm-100);
}

.ma-problem-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  margin-top: 56px;
}

.ma-problem-card {
  background: var(--white);
  border: 1px solid var(--warm-200);
  border-radius: var(--r-lg);
  padding: 32px;
}

.ma-problem-tag {
  font-family: var(--f-mono);
  font-weight: 500;
  font-size: 9px;
  letter-spacing: .13em;
  text-transform: uppercase;
  color: var(--amber);
  display: block;
  margin-bottom: 16px;
}

.ma-problem-card h3 {
  font-family: var(--f-serif);
  font-weight: 400;
  font-size: 22px;
  line-height: 1.2;
  color: var(--ink-900);
  margin: 0 0 14px;
}

.ma-problem-card p {
  font-size: 14px;
  font-weight: 300;
  line-height: 1.65;
  color: var(--ink-600);
  margin: 0;
}


/* ═══════════════════════════════════════════════════════
   OPTIMIZE — white background
   ═══════════════════════════════════════════════════════ */
.ma-optimize {
  padding: 104px 0;
  background: var(--warm-50);
  border-bottom: 1px solid var(--warm-100);
}

.ma-optimize-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 56px;
  align-items: center;
  margin-top: 56px;
}

.ma-optimize-panel h3 {
  font-family: var(--f-serif);
  font-weight: 400;
  font-size: clamp(24px, 2.6vw, 32px);
  line-height: 1.15;
  color: var(--ink-900);
  margin: 0 0 18px;
  max-width: 460px;
}

.ma-optimize-lead {
  font-size: 15px;
  font-weight: 400;
  line-height: 1.65;
  color: var(--ink-700);
  margin: 0 0 14px;
  max-width: 480px;
}

.ma-optimize-panel p {
  font-size: 14px;
  font-weight: 300;
  line-height: 1.65;
  color: var(--ink-600);
  margin: 0 0 20px;
  max-width: 480px;
}

.ma-optimize-link {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  font-family: var(--f-mono);
  font-weight: 500;
  font-size: 11px;
  letter-spacing: .1em;
  text-transform: uppercase;
  color: var(--amber);
  text-decoration: none;
  border-bottom: 1px solid transparent;
  padding-bottom: 2px;
  transition: border-color .2s;
}

.ma-optimize-link:hover {
  border-bottom-color: var(--amber);
}

.ma-optimize-link::after {
  content: '→';
  font-family: var(--f-sans);
  transition: transform .2s;
}

.ma-optimize-link:hover::after { transform: translateX(3px); }

.ma-optimize-matrix {
  background: var(--off-white);
  border: 1px solid var(--warm-200);
  border-radius: var(--r-lg);
  padding: 24px;
}

.ma-optimize-matrix-header {
  margin-bottom: 16px;
  padding-bottom: 14px;
  border-bottom: 1px solid var(--warm-200);
}

.ma-optimize-matrix-label {
  font-family: var(--f-mono);
  font-weight: 500;
  font-size: 9px;
  letter-spacing: .13em;
  text-transform: uppercase;
  color: var(--amber);
}

.ma-optimize-matrix-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 8px;
}

.ma-optimize-cell {
  background: var(--white);
  border: 1px solid var(--warm-200);
  border-radius: var(--r-sm);
  padding: 14px 16px;
  display: flex;
  flex-direction: column;
  gap: 4px;
}

.ma-optimize-cell-label {
  font-family: var(--f-sans);
  font-weight: 500;
  font-size: 13px;
  color: var(--ink-900);
  line-height: 1.2;
}

.ma-optimize-cell-spec {
  font-family: var(--f-mono);
  font-weight: 400;
  font-size: 10px;
  letter-spacing: .08em;
  color: var(--ink-500);
}


/* ═══════════════════════════════════════════════════════
   PERSONALIZATION BY AUDIENCE — warm-50 background
   Text left + iframe demo right.
   ═══════════════════════════════════════════════════════ */
.ma-personauido {
  padding: 104px 0;
  background: var(--white);
  border-bottom: 1px solid var(--warm-100);
}

.ma-personauido-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 56px;
  align-items: center;
  margin-top: 56px;
}

.ma-personauido-text h3 {
  font-family: var(--f-serif);
  font-weight: 400;
  font-size: clamp(24px, 2.6vw, 32px);
  line-height: 1.15;
  color: var(--ink-900);
  margin: 0 0 16px;
  max-width: 460px;
}

.ma-personauido-text > p {
  font-size: 14px;
  font-weight: 300;
  line-height: 1.65;
  color: var(--ink-600);
  margin: 0 0 24px;
  max-width: 480px;
}

.ma-personauido-list {
  list-style: none;
  padding: 0;
  margin: 0 0 24px;
  display: grid;
  gap: 14px;
}

.ma-personauido-list li {
  display: grid;
  grid-template-columns: 140px 1fr;
  gap: 20px;
  align-items: baseline;
  padding-bottom: 12px;
  border-bottom: 1px solid var(--warm-200);
}

.ma-personauido-list li:last-child { border-bottom: none; }

.ma-pu-list-label {
  font-family: var(--f-mono);
  font-weight: 500;
  font-size: 10px;
  letter-spacing: .13em;
  text-transform: uppercase;
  color: var(--amber);
}

.ma-pu-list-desc {
  font-size: 14px;
  font-weight: 300;
  line-height: 1.6;
  color: var(--ink-600);
}

.ma-personauido-footnote {
  font-size: 12px;
  font-weight: 300;
  line-height: 1.55;
  color: var(--ink-500);
  font-style: italic;
  margin: 0;
  padding-top: 8px;
  border-top: 1px dashed var(--warm-200);
}

.ma-personauido-visual {
  position: relative;
  border-radius: var(--r-lg);
  overflow: hidden;
  border: 1px solid var(--warm-200);
  box-shadow: var(--shadow-lg, 0 4px 12px rgba(14,14,12,.05), 0 20px 56px rgba(14,14,12,.08));
  background: var(--white);
  aspect-ratio: 5 / 4;
  min-height: 520px;
}

.ma-personauido-visual iframe {
  width: 100%;
  height: 100%;
  border: none;
  display: block;
}


/* ═══════════════════════════════════════════════════════
   PERSONALIZE — white background
   ═══════════════════════════════════════════════════════ */
.ma-personalize {
  padding: 104px 0;
  background: var(--warm-50);
  border-bottom: 1px solid var(--warm-100);
}

.ma-personalize-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 56px;
  align-items: center;
  margin-top: 56px;
}

.ma-personalize-panel {
  background: var(--off-white);
  border: 1px solid var(--warm-200);
  border-radius: var(--r-lg);
  padding: 32px;
  position: relative;
}

.ma-personalize-panel::before {
  /* Small amber accent bar on the top-left to signal this is a chain code block */
  content: '';
  position: absolute;
  top: 0;
  left: 28px;
  width: 48px;
  height: 2px;
  background: var(--amber);
  border-radius: 0 0 2px 2px;
}

.ma-personalize-chain {
  font-family: var(--f-mono);
  font-size: 13px;
  line-height: 1.8;
  color: var(--ink-700);
}

.ma-chain-line {
  padding: 2px 0;
}

.ma-chain-k { color: var(--amber); font-weight: 500; }
.ma-chain-v { color: #1a56db; }
.ma-chain-s { color: var(--ink-900); }

.ma-personalize-caption {
  font-family: var(--f-mono);
  font-weight: 400;
  font-size: 11px;
  letter-spacing: .05em;
  line-height: 1.5;
  color: var(--ink-500);
  margin: 24px 0 0;
  padding-top: 20px;
  border-top: 1px solid var(--warm-200);
}

.ma-personalize-content h3 {
  font-family: var(--f-serif);
  font-weight: 400;
  font-size: clamp(24px, 2.6vw, 32px);
  line-height: 1.15;
  color: var(--ink-900);
  margin: 0 0 16px;
  max-width: 460px;
}

.ma-personalize-content > p {
  font-size: 14px;
  font-weight: 300;
  line-height: 1.65;
  color: var(--ink-600);
  margin: 0 0 24px;
  max-width: 480px;
}

.ma-personalize-list {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  gap: 14px;
}

.ma-personalize-list li {
  display: grid;
  grid-template-columns: 140px 1fr;
  gap: 20px;
  align-items: baseline;
  padding-bottom: 12px;
  border-bottom: 1px solid var(--warm-100);
}

.ma-personalize-list li:last-child { border-bottom: none; }

.ma-list-label {
  font-family: var(--f-mono);
  font-weight: 500;
  font-size: 10px;
  letter-spacing: .13em;
  text-transform: uppercase;
  color: var(--amber);
}

.ma-list-desc {
  font-size: 14px;
  font-weight: 300;
  line-height: 1.6;
  color: var(--ink-600);
}


/* ═══════════════════════════════════════════════════════
   EMAIL — warm-50 background
   ═══════════════════════════════════════════════════════ */
.ma-email {
  padding: 104px 0;
  background: var(--white);
  border-bottom: 1px solid var(--warm-100);
}

.ma-email-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 24px;
  margin-top: 56px;
}

.ma-email-feature {
  background: var(--white);
  border: 1px solid var(--warm-200);
  border-radius: var(--r-lg);
  padding: 32px;
  position: relative;
}

.ma-email-num {
  font-family: var(--f-mono);
  font-weight: 500;
  font-size: 10px;
  letter-spacing: .13em;
  color: var(--amber);
  display: block;
  margin-bottom: 16px;
}

.ma-email-feature h3 {
  font-family: var(--f-serif);
  font-weight: 400;
  font-size: 22px;
  line-height: 1.2;
  color: var(--ink-900);
  margin: 0 0 14px;
}

.ma-email-feature p {
  font-size: 14px;
  font-weight: 300;
  line-height: 1.65;
  color: var(--ink-600);
  margin: 0;
}


/* ═══════════════════════════════════════════════════════
   OUTCOMES — white background
   ═══════════════════════════════════════════════════════ */
.ma-outcomes {
  padding: 104px 0;
  background: var(--white);
  border-bottom: 1px solid var(--warm-100);
}

.ma-outcomes-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  margin-top: 56px;
}

.ma-outcome-card {
  background: var(--off-white);
  border: 1px solid var(--warm-200);
  border-radius: var(--r-lg);
  padding: 32px;
}

.ma-outcome-tag {
  font-family: var(--f-mono);
  font-weight: 500;
  font-size: 9px;
  letter-spacing: .13em;
  text-transform: uppercase;
  color: var(--amber);
  display: block;
  margin-bottom: 16px;
}

.ma-outcome-card h3 {
  font-family: var(--f-serif);
  font-weight: 400;
  font-size: 22px;
  line-height: 1.25;
  color: var(--ink-900);
  margin: 0 0 14px;
}

.ma-outcome-card p {
  font-size: 14px;
  font-weight: 300;
  line-height: 1.65;
  color: var(--ink-600);
  margin: 0;
}


/* ═══════════════════════════════════════════════════════
   INTEGRATE — off-white background
   ═══════════════════════════════════════════════════════ */
.ma-integrate {
  padding: 104px 0;
  background: var(--off-white);
  border-bottom: 1px solid var(--warm-100);
}

.ma-integrate-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 24px;
  margin-top: 56px;
}

.ma-integrate-card {
  background: var(--white);
  border: 1px solid var(--warm-200);
  border-radius: var(--r-lg);
  padding: 32px;
}

.ma-integrate-tag {
  font-family: var(--f-mono);
  font-weight: 500;
  font-size: 9px;
  letter-spacing: .13em;
  text-transform: uppercase;
  color: var(--amber);
  display: block;
  margin-bottom: 16px;
}

.ma-integrate-card h3 {
  font-family: var(--f-serif);
  font-weight: 400;
  font-size: 20px;
  line-height: 1.2;
  color: var(--ink-900);
  margin: 0 0 12px;
}

.ma-integrate-card p {
  font-size: 14px;
  font-weight: 300;
  line-height: 1.65;
  color: var(--ink-600);
  margin: 0;
}


/* ═══════════════════════════════════════════════════════
   PERSONA — warm-50 background
   Precedes the navy closing CTA for rhythm.
   ═══════════════════════════════════════════════════════ */
.ma-persona {
  padding: 104px 0;
  background: var(--warm-50);
  border-bottom: 1px solid var(--warm-100);
}

.ma-persona-header {
  max-width: 720px;
  margin: 0 auto 56px;
  text-align: center;
}

.ma-persona-header .section-tag {
  color: var(--amber);
  display: block;
  margin-bottom: 12px;
}

.ma-persona-header h2 {
  font-family: var(--f-serif);
  font-weight: 400;
  font-size: clamp(28px, 3.2vw, 42px);
  line-height: 1.1;
  color: var(--ink-900);
  margin: 0;
}

.ma-persona-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 20px;
}

.ma-persona-card {
  background: var(--white);
  border: 1px solid var(--warm-200);
  border-radius: var(--r-lg);
  padding: 32px;
}

.ma-persona-role {
  font-family: var(--f-mono);
  font-weight: 500;
  font-size: 10px;
  letter-spacing: .13em;
  text-transform: uppercase;
  color: var(--amber);
  display: block;
  margin-bottom: 14px;
}

.ma-persona-card h3 {
  font-family: var(--f-serif);
  font-weight: 400;
  font-size: 20px;
  line-height: 1.25;
  color: var(--ink-900);
  margin: 0 0 12px;
}

.ma-persona-card p {
  font-size: 14px;
  font-weight: 300;
  line-height: 1.65;
  color: var(--ink-600);
  margin: 0;
}


/* ═══════════════════════════════════════════════════════
   CTA — navy closing section
   Matches the fash-cta-section pattern:
   radial-gradient halo behind, crosshatch overlay, btn-white.
   ═══════════════════════════════════════════════════════ */
.ma-cta-section {
  background: var(--navy);
  padding: 104px 52px;
  text-align: center;
  position: relative;
  overflow: hidden;--amber:#f59e0b;}
.ma-cta-section::before {
  content: '';
  position: absolute;
  width: 600px;
  height: 600px;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(30,74,128,.3), transparent 65%);
  top: 50%;
  left: 50%;
  transform: translate(-50%, -50%);
  pointer-events: none;
}
.ma-cta-section::after {
  content: '';
  position: absolute;
  inset: 0;
  background-image:
    linear-gradient(rgba(255,255,255,1) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255,255,255,1) 1px, transparent 1px);
  background-size: 40px 40px;
  opacity: .07;
  mask-image: radial-gradient(ellipse 80% 60% at 50% 0%, black 20%, transparent 70%);
  -webkit-mask-image: radial-gradient(ellipse 80% 60% at 50% 0%, black 20%, transparent 70%);
  pointer-events: none;
}
.ma-cta-inner {
  position: relative;
  z-index: 2;
}
.ma-cta-section .section-tag {
  color: var(--amber);
  margin-bottom: 18px;
}
.ma-cta-inner h2 {
  font-family: var(--f-serif);
  font-weight: 400;
  font-size: clamp(30px, 4vw, 52px);
  color: var(--white);
  letter-spacing: -.025em;
  line-height: 1.05;
  margin-bottom: 14px;
}
.ma-cta-inner p {
  font-size: 16px;
  font-weight: 300;
  color: rgba(255,255,255,.92);
  max-width: 380px;
  margin: 0 auto 32px;
  line-height: 1.55;
}
.ma-cta-btns {
  display: flex;
  gap: 10px;
  justify-content: center;
  flex-wrap: wrap;
}
.ma-cta-section .btn-white {
  font-family: var(--f-sans);
  font-size: 13.5px;
  font-weight: 500;
  letter-spacing: -.01em;
  padding: 12px 28px;
  border-radius: var(--r-sm);
  background: var(--white);
  color: var(--navy);
  border: none;
  box-shadow: 0 2px 8px rgba(0,0,0,.12);
  text-decoration: none;
  display: inline-flex;
  align-items: center;
  min-height: 44px;
  transition: opacity .18s, transform .1s;
  cursor: pointer;
}
.ma-cta-section .btn-white:hover { opacity: .93; }
.ma-cta-section .btn-white:active { transform: scale(.98); }


/* ═══════════════════════════════════════════════════════
   HIGH CONTRAST OVERRIDES
   ═══════════════════════════════════════════════════════ */
body.hc .ma-rail { background: #00102a;--amber:#f59e0b;}
body.hc .ma-rail-num { color: #ffffff; }
body.hc .ma-rail-label { color: rgba(255,255,255,.85); }
body.hc .ma-rail-source { color: #ff4d4d; }

body.hc .ma-personalize-panel { background: #ffffff; border-color: #000000; }
body.hc .ma-personalize-chain { color: #000000; }
body.hc .ma-chain-k { color: #8a2d00; }
body.hc .ma-chain-v { color: #0033a0; }
body.hc .ma-chain-s { color: #000000; }
body.hc .ma-personalize-caption { color: #2c2c26; }

body.hc .ma-cta-section { background: #00102a;--amber:#f59e0b;}
body.hc .ma-cta-inner h2 { color: #ffffff; }
body.hc .ma-cta-inner p { color: rgba(255,255,255,.8); }


/* ═══════════════════════════════════════════════════════
   RESPONSIVE
   Hero illustration responsive is in hero.css.
   ═══════════════════════════════════════════════════════ */

/* Tablet landscape */
@media (max-width: 1024px) {
  /* Signal band: 2×2 grid, dividers collapse, nth-child borders */
  .ma-rail-grid { grid-template-columns: 1fr 1fr; }
  .ma-rail-div { display: none; }
  .ma-rail-item { padding: 36px 32px; }
  /* Dividers in DOM sit at nth-child 2, 4, 6. Items at 1, 3, 5, 7. */
  .ma-rail-item:nth-child(1),
  .ma-rail-item:nth-child(5) { border-right: 1px solid rgba(255,255,255,.1); }
  .ma-rail-item:nth-child(1),
  .ma-rail-item:nth-child(3) { border-bottom: 1px solid rgba(255,255,255,.1); }
  .ma-rail-label { min-height: auto; }

  .ma-problem-grid {
    grid-template-columns: 1fr 1fr;
  }
  .ma-problem-card:nth-child(3) {
    grid-column: 1 / -1;
  }

  .ma-optimize-grid,
  .ma-personalize-grid,
  .ma-personauido-grid {
    grid-template-columns: 1fr;
    gap: 40px;
  }

  .ma-personauido-visual {
    aspect-ratio: 4 / 3;
    min-height: 480px;
    max-width: 720px;
  }

  .ma-email-grid {
    grid-template-columns: 1fr 1fr;
  }

  .ma-outcomes-grid {
    grid-template-columns: 1fr;
    gap: 20px;
  }

  .ma-integrate-grid,
  .ma-persona-grid {
    grid-template-columns: 1fr 1fr;
  }
}

/* Mobile */
@media (max-width: 768px) {
  /* Signal band: single column stack */
  .ma-rail-grid { grid-template-columns: 1fr; }
  .ma-rail-item {
    padding: 28px 20px;
    border-right: none !important;
    border-bottom: 1px solid rgba(255,255,255,.1) !important;
  }
  .ma-rail-item:last-child { border-bottom: none !important; }
  .ma-rail-num { font-size: clamp(24px, 6vw, 32px); }
  .ma-rail-label { font-size: 12px; }

  .ma-problem,
  .ma-optimize,
  .ma-personauido,
  .ma-personalize,
  .ma-email,
  .ma-outcomes,
  .ma-integrate,
  .ma-persona {
    padding: 64px 0;
  }

  .ma-cta-section { padding: 72px 20px; }
  .ma-cta-btns { flex-direction: column; align-items: center; }
  .ma-cta-btns .btn-white { width: 100%; max-width: 320px; justify-content: center; }

  .ma-problem-grid {
    grid-template-columns: 1fr;
    gap: 16px;
  }
  .ma-problem-card:nth-child(3) {
    grid-column: auto;
  }

  .ma-optimize-matrix-grid {
    grid-template-columns: 1fr;
  }

  .ma-personauido-visual {
    aspect-ratio: 4 / 5;
    min-height: 540px;
    max-width: 100%;
  }

  .ma-personauido-list li {
    grid-template-columns: 1fr;
    gap: 4px;
  }

  .ma-personalize-list li {
    grid-template-columns: 1fr;
    gap: 4px;
  }

  .ma-email-grid {
    grid-template-columns: 1fr;
    gap: 16px;
  }

  .ma-integrate-grid,
  .ma-persona-grid {
    grid-template-columns: 1fr;
  }

  .ma-persona-header {
    text-align: left;
    margin-bottom: 40px;
  }
}

@media (max-width: 480px) {
  .ma-rail-item { padding: 24px 16px; }

  .ma-problem,
  .ma-optimize,
  .ma-personauido,
  .ma-personalize,
  .ma-email,
  .ma-outcomes,
  .ma-integrate,
  .ma-persona {
    padding: 52px 0;
  }

  .ma-cta-section { padding: 56px 16px; }
  .ma-cta-inner h2 { font-size: clamp(26px, 7vw, 36px); }

  .ma-problem-card,
  .ma-email-feature,
  .ma-outcome-card,
  .ma-integrate-card,
  .ma-persona-card {
    padding: 24px;
  }
}