ROCHESTER, NY — July 27, 2018 — Verenia, a leading provider of B2B e-commerce sales solutions and Configure Price Quote (CPQ) software, today announced a strategic collaboration with LiquidPixels, the global leader of dynamic imaging solutions for the e-commerce industry.

Verenia’s CPQ software offers retailers with a wide range of products solutions to maximize sales efficiency by providing fast and accurate quotes for complex configured products. LiquidPixels LiquiFire® Operating System (OS) allows customers to visualize their custom product in real-time in any color or design.

“A new trend is emerging,” says Vic Pellicano, Verenia’s Founder and CEO. “With modern-day retailers battling Amazon and Alibaba for relevance, we see growing retailers who are focusing their energy on providing in-store and online customers with an extraordinary omnichannel experience using digital tools like CPQ. A big component of that is visualizing custom products.”

With the speed and accuracy of Verenia’s CPQ solutions combined with the instantaneous visualization of customized products from LiquidPixels LiquiFire OS, customers will have an immersive and intimated sales experience, from dynamic pricing to seeing their product created in front of them.

“Combining Verenia’s CPQ technology with LiquidPixels LiquiFire OS, enables B2B and B2C companies to display these custom configured products instantly at the point of sale,” says LiquidPixels CEO Steve Kristy. “The mix of real-time pricing and visualization will increase e-commerce and in-store conversions for retailers utilizing this integrated solution from Verenia and LiquidPixels.”

This partnership means retailers will be able to use Verenia’s CPQ and LiquidPixels LiquiFire OS to create deeply engaging and streamlined services for every customer. Instead of spending hundreds of hours in training, memorizing parts numbers, and combing through dozens of catalogs, sales teams will be able to focus on making sales from day one, and customers will receive error-free quotes and a visual of their custom product right there and then.

“Having been in the business many years, we have seen a lot of tech come and go, but LiquidPixels has been around for over 18 years and has an amazing product and team,” says Pellicano. “Together, Verenia and LiquidPixels will help the retailers of the future revitalize a sector that the media has left for dead.”

For more information or to schedule a demo, please contact