Amsterdam, The Netherlands and Rochester, NY — (BUSINESS WIRE) — June 10, 2008
LiquidPixels, Inc. and Telegraaf Media Groep, N.V. (TMG) are pleased to announce TMG’s integration of LiquidPixels’ LiquiFire in their portal, Speurdersindekrant.nl, for dynamic online production of classified ads. TMG is the largest media group in the Netherlands with market leadership positions in daily newspapers, magazines, online and offline media and radio.
Using LiquidPixels’ LiquiFire Dynamic Imaging Solutions, TMG has created a simplified, flexible workflow for processing online advertisements, enabling customers to create innovative classified advertisements in a self‑service portal. Speurdersindekrant.nl services four TMG publishers with 100 plus national, regional, and local newspaper publications, including the largest Dutch national newspaper, De Telegraaf. Before implementing a LiquidPixels LiquiFire‑based solution, only simple text advertisements were available online. With this solution, sophisticated ads can be created within the portal and the LiquiFire‑enabled system generates the completed advertisement in all required formats, including press‑ready layout suitable for the newsprint edition. Alternately, advertisements may be submitted as a file in any image format, and are now placed directly into an editing system that manages page layout, eliminating the need for manual image manipulation.
When TMG launched the pilot portal on March 6, 2008, the intent was to increase self‑service advertisement placement over a three‑year period. They have already recognized 70% gains and are now focused on taking the self‑service portal to the next level. Full integration of LiquiFire will be complete in mid‑June. The technology, which allows TMG to create dynamic advertisement templates, enables rapid development of new classified products to meet advertisers’ needs, creating even more customer value.
Additionally, TMG has added LiquiFire Dynamic Imaging to its email promotions, enabling personalized and attention‑grabbing campaigns. The first such campaign, announcing the new advertising capabilities, resulted in significant increased advertising turnover for its first market segment.
“TMG and De Telegraaf are industry leaders in on‑line media,” said Mike Brands, Managing Director, LiquidPixels Europe. “The innovative re‑design of their operations is a foundation from which they plan to launch a whole series of new programs that will establish TMG as the leader in online classified ad handling. By integrating LiquiFire, TMG has faster time‑to‑market in the creation of new advertising opportunities and far more flexibility in its internal workflow. LiquidPixels is pleased that TMG selected LiquiFire over our competitors based on its flexibility, application architecture and the possibilities for product development that the solution provides. We look forward to a long, innovation‑filled partnership.”
TMG’s classifieds portal can be seen at http://www.speurdersindekrant.nl.